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LT 8360 · Rethinking eLearning

Using the CCAF Design Model

A lesson for LT 8360, Rethinking eLearning, in the Georgia State University M.S. Instructional Design & Technology program. An instructional design team sits down with two experts from a garden center and builds one scenario-based interaction, square by square, on a whiteboard. The scenario: a new associate, Chloe, has to help a customer, Marcus, deal with Poa annua in his dormant centipede lawn.

3:24Pencil-sketch animation

What it covers

Michael Allen's CCAF model breaks a meaningful eLearning interaction into four parts. The video explains each part, then shows the team filling it in for one realistic store situation.

Context

The setting and conditions: a busy service desk in early winter, a worried customer with a dog and two kids, and no experienced coworker to ask.

Challenge

The prompt to act: confirm the weed, find a product labeled for centipede, and answer safety questions without guessing.

Activity

What the learner actually does: compare a photo to reference cards, look up products, read the label with the customer, and suggest the right add-ons.

Feedback

How well that worked: the customer reacts, a trust meter moves, coaching points back to the label, and the scenario ends one of three ways.

How it was made

Design

  • Script written and approved by the instructor, built on the course's Week 8 prototype scenario
  • Hand-drawn graphite look on off-white paper, animated on twos with a gentle line boil

Media

  • Character stills from Nano Banana Pro; lip-synced talking shots from Wan 2.7 on Higgsfield
  • AI narration and character voices, with music from Epidemic Sound and loudness set to −16 LUFS

Build

  • The whiteboard and the "What is CCAF?" explainer are drawn by a code-driven HTML engine, so every word on the board is exact
  • Rendered frame by frame and assembled with FFmpeg behind the branded LT 8360 splash
Characters, voices and talking shots were generated with AI and reviewed by the instructor. SweetGum Garden Center and everyone in the video are fictional. The CCAF model is adapted from Michael Allen's work on instructional interactivity.

Music: “Moving Up” by Origo (ISRC SE5Q52402573), licensed from Epidemic Sound.